Email marketing doesn’t have to feel overwhelming- or awkward!

For authors, email is one of the most powerful ways to connect directly with readers, share your journey, and promote your books without relying solely on social media algorithms. Best of all? You don’t need a complicated strategy to get started.

Here are five simple emails every author should be sending to build relationships and grow their readership.

1. The Welcome Email

This is the very first email someone receives after joining your list, and it matters.

Use it to:

• Thank readers for signing up

• Introduce yourself

• Share what kind of emails they can expect

• Include a link to your book and/or website

Keep it warm and personal. Readers joined because they want to hear from you.

2. The “About Me” Story

Readers love knowing the person behind the pages.

This email can share:

• Why you write

• What inspired your book

• A brief glimpse into your creative journey

You don’t need to overshare- just help readers feel connected to your story.

3. The Book Announcement

When you have a new release, email should be your first stop.

Include:

• The book title and cover

• A short description

• Where to buy it

• Any special promotions or launch details

Your email subscribers are your most engaged audience, let them be the first to know.

4. A Behind-the-Scenes Update

Not every email needs to sell something.

Share:

• What you’re currently writing

• Sneak peeks or excerpts

• Upcoming events or signings

• A favorite quote or reading recommendation

These emails help build long-term loyalty and keep readers invested in your journey.

5. A Simple “Thank You”

Gratitude goes a long way.

Send an occasional email just to say thank you- for reading, supporting your work, or leaving reviews. It’s a small gesture that strengthens your reader relationships.

Final Thoughts

Email marketing doesn’t have to be complicated. Even sending just one or two emails a month can help authors stay connected with readers and build meaningful engagement over time.

At Sunbury Press, we believe every author deserves tools and support that extend beyond publication. Whether you’re launching your first book or growing an existing audience, connecting directly with readers makes all the difference.

Ready to learn more about publishing with Sunbury Press? Explore our author resources or browse our latest titles today here.

Want to explore more marketing ideas? Check out our full Marketing Blog List Here, or contact me at kcressman@sunburypress.com for more information.