September 22 , 2019
Each Social Media platform is different. You have to choose the ones that you are most comfortable with and, most importantly, where your ideal readers are hanging out. Start with one or two and add on, as you adjust to the amount of time needed to create and schedule posts. In the beginning, it might take longer than you think, but as you get rolling, you won’t find it so daunting. Social Media is not where you sell your books. It is where you make connections. On Social Media you post information about your blogs, content in your books, and tidbits that your ideal readers will find interesting. Spend time on each platform getting to know what users expect and like. Then plan out your strategy. But don’t try to sell. Create relationships, let the audience, followers, fans, etc. get to know you and your work. Send them to your website and your newsletter signup to learn more. You don’t actually send your resume out to get a job, you send it to get an interview. At the interview, you sell yourself for the job. Social Media is much the same way. You have to find out if you’re the right match first. Here is a brief overview of each: Facebook
- Largest Social Media platform with an older demographic.
- It’s always changing and getting on other’s newsfeeds is almost impossible unless you know them already.
- Ads can be effective, but you need a strategy and there is a good bit of trial and error to find what works.
- To get started, set up a professional page for promoting your book(s). You can also setup a personal page as an author.
- Ideas: contests and giveaways, live Q&As with an interviewer. Like/follow other pages like yours. Use video and animation to get attention.
- Has a younger demographic and is more graphic intensive.
- You can’t link in your posts, so you have to use hashtags (#). You can put your website link in your bio.
- If you are into graphics and understand hashtags, Instagram might work well, especially if your book’s ideal reader is younger.
- Ideas: Plan a series of images ahead of time and schedule to post them over time. Include world settings, people, places, and any topical info from your book. Use words in memes. Research hashtags.
- Hugely popular.
- The more people you follow, the faster the newsfeed rolls, so if you don’t post often, chances are, people will miss your tweet.
- Posts are limited to 280 characters
- Plan on short and frequent posts.
- Ideas: Share blurb about and from in your book. Create your own hashtags. Stay relevant with your audience.