I thought I would share with you the summary of my presentation regarding selling more books. I'll spare you all of the introductory material and g...

June 19 , 2018

Inelastic fiction sales

I recently read some very disheartening statistics regarding the industry-wide sales of fiction books. There are two main points: 1) Fiction sales...

April 19 , 2018

Publicity campaigns

We hired a new employee, Nicole Amenheuser, to be our Digital Marketing Assistant. Nicole boldly took the reins and began executing a couple test c...

March 19 , 2018

Trouble at Barnes and Noble

Our news regarding Barnes and Noble has been a mixed bag. First and foremost, the chain had a terrible year in 2017 and is taking some drastic acti...

January 19 , 2018

2017 was a good year

It wasn't the best of times, nor was it the worst of times. The good news is 2017 saw an improvement of 15% in book sales. What's really interestin...

December 19 , 2017

Imprint update

The feedback regarding our new imprints continues to be very positive. However, sales of the new imprints continues to lag our main imprint, Sunbur...

December 19 , 2017

Plans for expansion and growth

It's becoming clear to me that the self-publishing revolution of five to ten years ago has hit some serious roadblocks. Many of the vanity press se...

November 19 , 2017

Imprint update

So far, so good. This whole imprint strategy seems to make so much sense! There seems to be a lot of energy behind the new brands, and we hope to s...

There is probably not a drier subject than business process engineering. No, I will not bore you with swim-lane diagrams or all of the little tweak...